Pure-Trition

Pure-trition is a Black- and woman-owned juice and smoothie bar founded by Aleta Osborn, offering organic, plant-based beverages and snacks with delivery throughout the Indianapolis area. The business began in 2018 as an online meal-prep and delivery service before expanding to a brick-and-mortar location at 1957 N. College Avenue in 2023. Pure-trition specializes in cold-pressed juices, smoothies, and wellness shots made with carefully selected fresh, local, and organic produce.