BESTIES Vegan Paradise

BESTIES Vegan Paradise is the first and only all-vegan marketplace in the country exclusively selling products from 100% vegan brands, located at 4882 Fountain Ave in East Hollywood, Los Angeles. Founded by owners Alison, Matt, and Asia, the store opened in January 2021 and functions as a community-focused vegan bodega offering plant-based groceries, convenience items, dairy-free soft-serve, and a zero-waste home goods section, with approximately 30% of products sourced from local producers and emphasis on supporting women-owned and minority-owned businesses. The business hosts pop-up food events and community gatherings, welcoming both vegans and non-vegans from the East Hollywood neighborhood while prioritizing ethics and environmental sustainability.